stalin poster of the week 24: konstantin ivanov, happy new year beloved stalin, 1952

Poster of Stalin 1952 by Konstantin Ivanov in which Stalin's portrait is treated like an icon

Konstantin Ivanov (Иванов, К.), Happy New Year, Beloved Stalin! (с новым годом, любимый сталин!), 1952


Stalin poster of the week is a weekly excursion into the fascinating world of propaganda posters of Iosif Stalin, leader of the USSR from 1929 until his death in 1953.

Here, Anita Pisch will showcase some of the most interesting Stalin posters, based on extensive research in the archives of the Russian State Library, and analyse what makes these images such successful propaganda.

Anita’s new, fully illustrated book, The personality cult of Stalin in Soviet posters, 1929 -1953, published by ANU Press, is available for free download here, and can also be purchased in hard copy from ANU Press.

Stalin is depicted as an icon in this festive poster from 1952.

Konstantin Ivanov’s  Happy New Year, Beloved Stalin! shows Stalin’s portrait being hung as an icon by a young boy at New Year. Stalin wears his Marshal’s uniform and is presented as the great saviour of the Soviet Union.

Unlike earlier posters in which Stalin interacts with children on festive occasions, by 1952 Stalin is present only as an icon portrait at which the child gazes raptly, almost hypnotically, as one prays before an icon.


Detail of 1952 poster of Stalin by Konstantin Ivanov

The child’s gaze is almost hypnotic as Stalin is presented as the saviour of the Soviet Union


In contrast to the Viktor Koretskii poster of 1943 in which a child also hangs an iconic image of Stalin on a wall, the child is alone in this poster, without siblings, peers or parents.

Perhaps the child is an orphan. Stalin stands in for the absent father, but here he is a remote presence and his relationship with the child is anything but familiar.


Detail of 1952 poster of Stalin by Konstantin Ivanov

The New Year tree is decorated with red stars, baubles, candy canes, and a rabbit and a fish, signifying Soviet abundance


The small portion of the New Year tree that is visible carries red stars as decorations, but none of the other portents of a happy future that are evident in earlier posters featuring New Year trees – aeroplanes, automobiles, etc

This tree is adorned with tinsel, traditional baubles, a candy cane, a fish and a rabbit – a reference to a time of plenitude and bounty for Soviet citizens. Stalin, the saviour, appears now to be removed from the realm in which he is expected to gift any physical or material objects, to inhabiting a realm in which he is thanked and praised in a manner akin to a god.

The poster highlights Stalin’s talismanic and protective properties.


Anita Pisch‘s new book, The personality cult of Stalin in Soviet posters, 1929 – 1953, is now available for free download through ANU Press open access, or to purchase in hard copy for $83. This lavishly illustrated book, featuring reproductions of over 130 posters, examines the way in which Stalin’s image in posters, symbolising the Bolshevik Party, the USSR state, and Bolshevik values and ideology, was used to create legitimacy for the Bolshevik government, to mobilise the population to make great sacrifices in order to industrialise and collectivise rapidly, and later to win the war, and to foster the development of a new type of Soviet person in a new utopian world.



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